Sexualize
/ˈsekʃuəlaɪz/
Definition 1 of 2
Pro Tip 1/3Unnecessary Context
Used when adding sexual elements doesn't fit or adds nothing useful. 
Jokes in a children's show should not sexualize its characters.
Pro Tip 2/3Cultural Sensitivity
Understand cultural boundaries as sexualization can be offensive. 
An ad campaign failed after it tried to sexualize a respected cultural icon.
Pro Tip 3/3Negative Connotation
It often has a negative connotation, suggesting inappropriate behavior. 
The author was criticized for his decision to sexualize his novel's protagonist.