Sham/ʃæm/ Definition 1 of 3Pro Tip 1/3Deception Intent Used when someone intentionally creates a fake setup to mislead. Their charity was a sham, only created to embezzle funds. Pro Tip 2/3Spotting the Fake Clarify how to recognize a sham by questioning authenticity. Too-good-to-be-true offers are often a sham. Pro Tip 3/3Cynical Tone Implies a critical or mocking attitude towards genuineness. He called their altruism a sham, seeing it as self-serving.