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Signifier

usgb/ˈsɪɡnɪfaɪər/Volume
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Context MattersPlay
The meaning changes with context; what a signifier represents in art might differ from its use in conversation. SlideA cross is a signifier of Christianity, but in mathematics, it signifies multiplication.
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Cultural VariancePlay
A signifier can vary in meaning across cultures, be aware of these differences to avoid misunderstanding. SlideThe signifier 'thumbs up' represents approval in many countries, but can be offensive in others.
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Abstract ConceptsPlay
Signifiers can stand for ideas or feelings that are not physically present or visible. SlideThe signifier 'heart' often represents love, even without a picture or drawing.