Vik Muniz

The first time I worked with colors was by making these mosaics of Pantone swatches. They end up being very large pictures, and I photographed with a very large camera - an 8x10 camera. So you can see the surface of every single swatch - like in this picture of Chuck Close. And you have to walk very far to be able to see it.

Brazilian Artist

Joy Reid

We are not, in some fundamental ways, a single country. The map of that vast red swatch of states and rural counties that voted for Trump, and the blue coastal edges and scattered urban centers where Clinton won, are a pictograph of mutual contempt.

American Journalist

A swatch helps visualize how a color looks in real life, aiding in decision-making for decoration or fashion.

Color Choices

Besides color, a fabric swatch allows you to feel its texture. It's used in textile-related decisions.

Material Texture

Swatches can show patterns or prints, serving as a preview before buying larger quantities of the material.

Design Preview

A brand swatch represents company colors, supporting brand consistency across designs and products.

Brand Identity

Companies use swatches in marketing materials to ensure color accuracy with their logo or theme.

Marketing Tool

In medical contexts, a swatch is a small sample used for examining and diagnosing health conditions.

Medical Analysis

Scientific studies may use swatches to test reactions to compounds or to study material properties.

Scientific Research

 generating energy. But on the other side, you see this very interesting triangular, black-colored swatch, that is produced by the same residual particulate waste created by the emissions of the generator. Now, this picture gave me an idea