The phrase is not literal; it means facing adversity without complaint, not actual impact to the face.

Figurative Use

Using this expression suggests someone is strong and resilient, often commendable qualities.

Conveys Resilience

It implies that the person doesn't complain or make excuses when things don't go well.

In sports, particularly boxing, the phrase describes a physical hit to the face.

It shows a boxer's toughness and ability to endure a hit without falling.

This use of the phrase is mostly limited to sports commentary or discussions.