The way 'tie in' is used depends on the surrounding context; it may not always be obvious.

Context Matters

Use 'tie in' to express how two or more elements share common themes or ideas.

Matching Themes

'Tie in' can imply combining plans for efficiency or greater impact.

When events 'tie in', they happen at the same time or as part of a larger occasion.

In marketing, 'tie in' often refers to incorporating a product into media for publicity.

The 'tie in' should feel natural and not too obvious, to avoid turning off viewers.

In business, 'tie in' indicates planned collaborations or partnerships.

Commercial 'tie ins' usually aim for mutual benefit for the involved parties.