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Untapped

usgb/ˌʌnˈtæpt/Volume
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Metaphorical UsePlay
Often used to talk about potential or abilities in people or situations that aren't yet realized. SlideHer singing talent remains untapped; she's never had lessons!
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Business ContextPlay
Frequently appears in business to discuss markets or resources that offer opportunities not yet exploited. SlideThe company is looking to expand into untapped markets in Asia.
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Positive ConnotationPlay
Implies a hidden value or potential, suggesting a positive opportunity or benefit. SlideWe have untapped intellectual capital in our young workforce.