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Wiles
Persuasive Intent
Wiles are typically used with the goal of persuading or influencing others, usually for personal benefit. 
Subtly Deceptive
The word 'wiles' often implies a sense of cunning or slyness that is subtle rather than obvious. 
Negative Connotation
While not always negative, 'wiles' can suggest manipulation, so be cautious of its connotation when used. 